About River Valley Nursery and Cool Conifers
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About River Valley Nursery and Cool Conifers

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About Cool Conifers

Cool Conifers is inspired both by our passion for growing and collecting rare conifers and our desire to share them with you. We pride ourselves on selling plants you can't find at your local big box retailer or garden center. If you truly want something special in your garden, you've certainly come to the right place. We love conifers for the way they add year-round beauty with their diversity and vibrant colors. Plus, many are slow growing and require little maintenance.

About Us

Our family business began in the 1930's when Phil's father started a produce business. That business quickly expanded to include the sale of flowers, the establishment of a nursery stock, and landscaping services. In the 1960's the business started using rare plants in landscapes and in the 1970's started a nursery to grow these plants. As the business grew, a larger farm was purchased in the 1980's to expand the stock for customers. This current nursery is nestled in the beautiful Musconetcong river valley where our trees are continually nurtured by its fertile soil. Our family has enjoyed living here, on River Valley Nursery, for the past 15 years. We appreciate the beauty of this place as we care for these plants.

Phil began working for the family business when he was 12. As the business developed, he mastered the art of landscape design and grew in his adoration for the practical beauty these rare plants add to landscapes. Phil has earned several awards for his expert skill in landscaping and agriculture. He is a three-time winner of the Governor's Trophy for displays featured at the New Jersey Flower and Garden Show. Numerous times, he has been awarded the People's Choice Award at this same event. Moreover, he has recently been honored with an award from the Soil and Water Conservation of NJ. With his knowledge of Alpine gardening, Phil wants to share the benefits of placing slow growing, low maintenance plants with other gardeners like you.

Our Family

Phil and Rhonda Bellon have been married for over 30 years and are new grandparents! They moved the family to the Musconetcong Valley 15 years ago to manage the nursery. They have three grown children: Bryan, Erica and David. Bryan is a graduate of Temple University with a major in film. He presently manages the nursery and is the photographer for this website. David is currently working on a BA in Chemistry at Rutgers University. He spends many weekends and summer days working on the nursery. Erica is a graduate of East Stroudsburg University and presently works as a registered nurse. She is married and has 1 child.

Our family also includes three hard working dogs. Jake is a yellow lab who works in the fields and thinks he acts as a supervisor. Lindty, a chocolate lab, is known for her cheerful spirit and loyal character. Mini, our Jack Russell, is more independent. She sets off to do her own work exploring holes and darting under plants. All of these dogs spend their time as fellow field workers and put in many long, hard hours.

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